DIGITAL MARKETING & GROWTH LEADERSHIP

Turning media
spend into real
business growth.

I'm Bipin Kumar Sharma , a Digital Marketing Manager focused on performance marketing, B2B lead generation, Google Ads, Meta Ads, LinkedIn Ads, SEO and CRO.

Explore my impact ↗ Get in touch ↗
Portrait of Bipin Kumar Sharma
BASED IN DELHI NCR GLOBAL CAMPAIGNS
10+ YEARS IN DIGITAL MARKETING INDIA · UK · UAE · US SCROLL TO EXPLORE ↓
50 + Multi-channel campaigns delivered
30 % Year-over-year growth in qualified leads
₹10L + Monthly paid-media budget managed
06 SEO & social-media team members led
01 / WHAT I DO

Strategy that connects
to outcomes.

I combine hands-on advertising expertise with commercial thinking, strong execution and cross-functional team leadership.

01 / ACQUISITION

Performance marketing
& B2B demand generation

Campaign planning, targeting, budget allocation and continuous optimization focused on relevant leads and measurable outcomes.

  • Google, Meta & LinkedIn Ads
  • Lead generation funnels
  • Cross-market audience strategy
02 / CONVERSION

Analytics, SEO
& conversion optimization

Connecting campaign data with website performance, search visibility and landing-page improvements to strengthen the conversion journey.

  • GA4, GTM & conversion tracking
  • SEO strategy & AI Overview visibility
  • Landing page and CRO improvements
03 / LEADERSHIP

Marketing leadership
& delivery management

Setting priorities, reviewing quality and guiding specialists across SEO and social media while maintaining a hands-on performance marketing focus.

  • Team of 6 professionals
  • Delegation and delivery reviews
  • Multi-client campaign coordination
02 / CROSS-INDUSTRY EXPERIENCE

Different markets.
One growth mindset.

Experience across B2B services, consumer brands, e-commerce and lead-driven businesses in India and international markets.

From complex B2B sales cycles to high-intent consumer searches, I build marketing around how customers actually buy.

At IDS Logic, my work focuses on demand generation for software development, web and app development, and ongoing maintenance services. I also support varied client accounts, tailoring campaign approaches to their industries and target audiences.

My earlier agency and marketing experience spans healthcare, travel, retail, automotive and e-commerce—bringing breadth to the way I approach new business problems.

United States United Kingdom United Arab Emirates India
Technology & IT Software development, websites and application maintenance
Industrial & B2B Lab equipment, steel equipment and manufacturing
Retail & E-commerce Apparel, food, refurbished laptops and online commerce
Service Businesses Healthcare, travel, hospitality, relocation and automotive
03 / CAREER JOURNEY

Built through
experience.

Four organizations. A career progressing from search visibility to performance marketing strategy and team leadership.

APR 2023 — PRESENT
Noida, UP

IDS Logic Pvt Ltd
Manager – Internet Marketing / Digital Marketing Manager

Lead B2B paid campaigns for software development and web/app maintenance services; manage a ₹10L+ monthly advertising budget across client activity and oversee a six-person SEO and social media team.

Guide campaign optimization, reporting and CRO; support SEO initiatives with 20+ keywords in top-five organic positions and 20+ IDS Logic keywords appearing in Google AI Overviews.

APR 2021 — MAR 2023
Gurugram

Firmelist Technologies
Manager – Digital Marketing

Planned and optimized multi-channel campaigns for customer acquisition across education, retail, printing and packaging, automotive and other client sectors.

APR 2018 — MAR 2021
Gurugram

YOC Private Limited
Digital Marketing Expert & Team Lead

Coordinated marketing execution and performance improvement initiatives for clients across healthcare, hospitality, e-commerce, education, manufacturing and related industries.

SEP 2016 — MAR 2018
Gurugram

JKB Infotech Pvt Ltd
SEO Analyst

Supported SEO strategy, keyword monitoring and organic search performance for IT and e-commerce clients.

04 / TOOLKIT & DEVELOPMENT

The tools behind
the thinking.

Platform fluency matters when it helps teams make better decisions, implement accurate tracking and improve performance.

Education
PGDM · BIMTECH (2022–2024)
BCA · Magadh University (2011–2014)
Paid media

Google Ads · Meta Ads · LinkedIn Ads · Microsoft/Bing Ads · Google Shopping & Merchant Center

Measurement

Google Analytics 4 · Google Tag Manager · Google Search Console · Microsoft Clarity · Hotjar

SEO & research

Semrush · Ahrefs · Keyword research · SEO monitoring · Google AI Overview visibility

Web & commerce

WordPress · WooCommerce · Shopify · Adobe Commerce (Magento) · OpenCart · Wix

Focus areas

Paid acquisition · B2B lead generation · CRO · Landing pages · Retargeting · Marketing reporting

Currently exploring

ChatGPT · Claude · AI-assisted landing pages, creative workflows and emerging advertising opportunities

05 / EXPLORE MORE

Built to grow into
a complete website.

Explore the specialist pages planned for CuraCliq. This portfolio is the starting point; individual pages can be published as content and case studies are ready.

01

About & professional journey

My approach, background, leadership and experience working with teams across markets.

Page planned
02

Performance marketing services

Dedicated details for Google Ads, Meta Ads, LinkedIn Ads, SEO, analytics and CRO.

Page planned
03

Case studies & campaign results

Verified challenges, strategies and measurable outcomes from eligible projects.

Page planned
04

Insights & articles

Ideas on B2B demand generation, media efficiency, measurement and AI in marketing.

Page planned
05

Client feedback & recommendations

Verified recommendations and professional testimonials as they become available.

Page planned
FUTURE SITE STRUCTURE ABOUT / SERVICES / WORK / INSIGHTS / RECOMMENDATIONS
05 / LET'S TALK

Good marketing starts with a good conversation.

Email me Connect on LinkedIn

Open to conversations about performance marketing, B2B demand generation, growth strategy and leadership opportunities.

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